Businesses will also use autoresponders to reduce returns, to increase customer satisfaction, to capture leads, and to upsell additional products. The goals of an autoresponder series usually include the following: In this case, the messages go to prospects who have expressed an interest, but who have not yet made a purchase.
You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business and not freebie seekers and that they stay subscribed long enough to make a purchase.
You know the likelihood of someone getting on your list and buying something straightaway is small, unless they make a low dollar, impulse purchase. You have to woo them first. Send them a few gifts and show them what a great catch you truly are.
You need to nurture your leads so they stay connected, build their confidence and increase trust. You need to have a sequence in place which does all those things.
If you wait till the next time you update your blog post or send out a promotion, your subscriber would most likely have forgotten all about you. What you need is a strategic, pre-planned sequence of emails to keep your new leads warm and happily waiting to consume more.
What is an Autoresponder? Autoresponder is a series of email content that gets delivered every time someone subscribes to your email list.
It goes out in a certain sequence, on certain pre-determined dates. This sequence is delivered over time with the goal to develop a deeper relationship with your new audience. An autoresponder tends to be purely content based or mostly content with low key offers for service based online professionals but it can be straight up warm up and promotional content for companies selling software or physical products.
Creating a Consistent Experience For New Subscribers Think about your core message for a second, and think about the various ways you are pushing it out. You have your home page, your about page and services page.
You publish relevant content on your blog and you also push content on various social media platforms. Now think about somebody who discovers you for the first time. What is the best way to let them know everything you do in your business, what you stand for, and what your core message is?
Is it your newsletter, is it your website? If you look at your newsletter, it takes a while for someone to truly get what you are all about because your next five mailings might not contain a sales message.
They neither have the time, nor the inclination to do that. The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order.
By taking them through this series, you want them to get to know what you have to offer, how you can help them and what makes you different from your competitors. Every time you create an autoresponder series, it should take a subscriber on a journey. It should take them from being a lead to a prospect to a customer.
Understanding Your Subscriber Psychology Think about the newsletters or lists you are subscribed to. Then think about how many do you open?
I am guessing you are a busy person like everybody else. And you only open emails for two reasons:Autoresponder Writing Service.
Search this site. Home. How a New, Powerful, Robust Series Of Autoresponder Reports Are Converting Visitors Into Paying Customers Like Mad If you´re fed up with trying to make money online, this might be the most important article you read all year.
6 Steps to Create an Effective Email Autoresponder Series. by Mary Fernandez on August 31, eCommerce businesses and service providers. Jeff Walker, the founder of the Product Launch Formula, Write an Autoresponder Series that Converts. Writing the actual emails of your autoresponder series might be the .
Autoresponder Copywriting. E-mails and autoresponders can be incredibly effective marketing for certain types of products and services. Sometimes called “drip marketing”, an Autoresponder usually sends a series of e-mails after a prospect has done something (say, signed up for more information.).
Autoresponder is a series of email content that gets delivered every time someone subscribes to your email list. It goes out in a certain sequence, on certain pre-determined dates. This sequence is delivered over time with the goal to develop a deeper relationship with your new audience.
This allows you to create an unbelievably consistent level of service.
I simply put the name of the post or topic I’m writing about in the email: Why? Another epic post mate and just what I needed to help me set up the autoresponder series for my new website.I struggle enough with the technical stuff for email so it will be great to.
How to Write an Autoresponder Email Series Autoresponder emails (sometimes called autoresponder follow up emails or just follow up emails) have a ton of time-saving and business-growing benefits – and yet 75 percent of businesses aren’t using them.